Well, I was checking around my stats and I was surprised to find out that an average blog like mine could hit 1k+ views a month. It sets me thinking that how redundant corporations are spending $1 per view on other media such as newspapers, magazines, print ads when they could just hold their campaign online for just barely $0.01 a view. (which means 100 times savings).
It sets me thinking that the social revolution of the internet as allowed small and medium enterprises to thrive with low cost advertising and home based offices – thus bringing down the cost of operations – which in turn equals to savings for consumers.
It does set me thinking that in time to come, print advertisements will become redundant and everything will be based online – on a global scale. The competition is not local, it is global. You can hire a marketing agency from Australia by outsourcing online and a group of engineers from Taiwan to design the products and manufacture it in China. Because more people are spending time online, there will not be a need for advertising on print ads, more brand awareness visibility is achieved via online campaigns, especially among Generation Y.
For now, print ads are targeted at those who do not surf online, or are not computer illiterate. However, the illiteracy rate of computer usage will be an unheard thing to come in 50 years. It is advisable for marketeers to consider moving their full fledge operations online with a mobile office. This will result in a decrease in demand for offices and an increase in home based businesses.
Employment will be a thing of the past as everyone will be operating their own business/trade online. Only those who are pc illerate will lose out in this media revolution.
 |
AVERRAL writes under pen name Scarlet Risqué. She stars in Scarlet Queen YouTube with over a million views. She holds a degree in business. The RED HOURGLASS is ranked Top 50 Espionage Thriller on Amazon. She is currently writing the sequels to the Hourglass Series. Grab a free copy of her novel now RED HOURGLASS on Amazon |
Learn about secrets to flawless make-up free skin at DR Secret 
I don’t think 1k view per month gives sufficient impact.
Traditional medium has its way of sticking round…. Physical books was in danger of becoming extinct after the internet was popularised but that did not happen. While new media is the way to go, views do not equate to sales conversion …. which is also the case with traditional medium thus while net-based advertising has much potential, Print Ads and its counterparts will not be in danger of becoming obsolete anytime soon.
Print’s not going to die out, but the current media industry is slowly trimming away a lot of “excess” as more people move online.
We’re currently in a state of upheaval as once traditional print mediums regroup, and reconsolidate how they earn thru advertising revenue, reorganising content producers to meet consumer demand while still being attractive to advertisers.
So we’ll probably see a lot more quality online content in the years to come, but print will still remain unless we can truly bring our media everywhere we go.
Welcome to the world of IT. There’s always a feel of satisfaction whereby at least someone out there read what you write. Hopefully you can share more positive message with your readers 🙂
Hi,
I am intrigued by your ideas and would like to subscribe to your newsletter.