The Power of the Internet

Well, I was checking around my stats and I was surprised to find out that an average blog like mine could hit 1k+ views a month. It sets me thinking that how redundant corporations are spending $1 per view on other media such as newspapers, magazines, print ads when they could just hold their campaign online for just barely $0.01 a view. (which means 100 times savings).

It sets me thinking that the social revolution of the internet as allowed small and medium enterprises to thrive with low cost advertising and home based offices - thus bringing down the cost of operations - which in turn equals to savings for consumers.

It does set me thinking that in time to come, print advertisements will become redundant and everything will be based online - on a global scale. The competition is not local, it is global. You can hire a marketing agency from Australia by outsourcing online and a group of engineers from Taiwan to design the products and manufacture it in China. Because more people are spending time online, there will not be a need for advertising on print ads, more brand awareness visibility is achieved via online campaigns, especially among Generation Y.

For now, print ads are targeted at those who do not surf online, or are not computer illiterate. However, the illiteracy rate of computer usage will be an unheard thing to come in 50 years. It is advisable for marketeers to consider moving their full fledge operations online with a mobile office. This will result in a decrease in demand for offices and an increase in home based businesses.

Employment will be a thing of the past as everyone will be operating their own business/trade online. Only those who are pc illerate will lose out in this media revolution.



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